The Resume Format for public relation officer should focus more the skills such as great communication skills, executing communication polices of the company, assessing the communication needs of a company, ability to handle press conferences, interviews, and seminars, a good public speaker, presentable communication expert, etc. With the widespread use of social network, a public relation officer should also be able to use social and web media to communicate with target audience. Competencies such as knowledge of computer applications, experience in public sector or advertising industry, familiarity with communication and media industry, strategy development for PR activities, and generation of on-demand content, etc should also be emphasized in the Resume Format. Personality traits are equally important the post of a public relation officer, so these should be highlighted in the Resume Format as well. These include creativity, active approach, willingness to adapt and learn, exceptional social skills, problem solving skills, etc.