A VP of Sales and Marketing provides leadership and coordination of organization sales and marketing functions. The ideal candidate should be able to develop and implement sales and marketing strategy in his organization. The resume format of VP Sales and Marketing include job roles as monitoring and analyzing sales and marketing activity against goals; developing and coordinating sales selling cycle and methodology; supervising the company marketing function for recognizing and developing new clients for products and services; researching and developing strategies and plans that explore marketing opportunities for direct marketing and new project development. The candidate should also assess the effectiveness of sales, costs, methods and results. The applicant needs to be highly adept in recruiting, training, administering and assessing the department staff. The resume format of VP Sales and Marketing should cover all these areas of significance.